Bob Parson’s 16 Rules for Success – effect on internet marketing.

by Rich Kid

Bob Parson, founder of Godaddy.com, the world foremost domain name registration company posted list of rules anybody anticipating success, in any endeavour must live by every day.

What did this ‘list of 16’ have to do with Internet Marketing?

You want to know?

Ok.

Read the list and note my comments.

Bob Parsons’ 16 Rules to Live By

  1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we’re in our comfort zone. I hear people say, “But I’m concerned about security.” My response to that is simple: “Security is for cadavers.”
  2. Never give up. Almost nothing works the first time it’s attempted. Just because what you’re doing does not seem to be working doesn’t mean it won’t work. It just means that it might not work the way you’re doing it. If it was easy, everyone would be doing it, and you wouldn’t have an opportunity.
  3. When you’re ready to quit, you’re closer than you think. There’s an old Chinese saying that I just love, and I believe it is so true. It goes like this: “The temptation to quit will be greatest just before you are about to succeed.”
  4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. Very seldom will the worst consequence be anywhere near as bad as a cloud of “undefined consequences.” My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, “Well, Robert, if it doesn’t work, they can’t eat you.”
  5. Focus on what you want to have happen. Remember that old saying, “As you think, so shall you be.”
  6. Take things a day at a time. No matter how difficult your situation is, you can get through it if you don’t look too far into the future and focus on the present moment. You can get through anything one day at a time.
  7. Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.
  8. Be quick to decide. Remember what General George S. Patton said: “A good plan violently executed today is far and away better than a perfect plan tomorrow.”
  9. Measure everything of significance. I swear this is true. Anything that is measured and watched improves.
  10. Anything that is not managed will deteriorate. If you want to uncover problems you don’t know about, take a few moments and look closely at the areas you haven’t examined for a while. I guarantee you problems will be there.
  11. Pay attention to your competitors, but pay more attention to what you’re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.
  12. Never let anybody push you around. In our society, with our laws and even playing field, you have just as much right to what you’re doing as anyone else, provided that what you’re doing is legal.
  13. Never expect life to be fair. Life isn’t fair. You make your own breaks. You’ll be doing good if the only meaning fair has to you is something that you pay when you get on a bus (i.e., fare).
  14. Solve your own problems. You’ll find that by coming up with your own solutions, you’ll develop a competitive edge. Masura Ibuka, the cofounder of Sony, said it best: “You never succeed in technology, business, or anything by following the others.” There’s also an old Asian saying that I remind myself of frequently. It goes like this: “A wise man keeps his own counsel.”
  15. Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.
  16. There’s always a reason to smile. Find it. After all, you’re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time; we’re here for a good time.”

Rich Kid’s Comment: When I join the internet marketing race, I had money and was comfortable. I failed to do what is important to achieve result because I was comfortable. It took me long time to discover that if you must achieve you may have to burn your bridge.

Rich Kid’s Comment – After trying every opportunity without success the only option I had then was to quit. Of course that was what 2 of my friends we started together did. Today I thank God I didn’t quit and they regret they quit. Most of our people gave up when they are almost there.

Rich Kid’s Comment – There are a lot of challenges. At time things will not work the way you expect. PHCN, high price of fuel, poor internet access etc. You are not alone. Almost every other person experience same thing. So they are not enough excuse not to do right thing.

Rich Kid’s Comment – Remember the pareto’s 80/20 rule. 20% of what you do brings 80 per cent of your result. Concentrate on most important task… one that brings result. God has make one thing equal – TIME. We all have only 24hrs a day. How did you SPEND or INVEST yourself.

I hope this help.

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{ 13 comments… read them below or add one }

Princess July 10, 2008 at 1:48 pm

This is great. We all are guilty of violating one or more of the rule. But i know better that perseverance in marketing pays afterall. in this business focus and determination matters.

Mr. Moses Amayominor July 10, 2008 at 2:22 pm

Dear Rich Kid,
Thank you once again for the sixteen rules bothering on internet marketing from Bob Parsons. I will use them to further enhance my internet business. I know you will not leave us alone in the internet business until i succed.

Thanks
Mr, Moses Amayominor

Aminu Rahaman July 10, 2008 at 4:38 pm

Thanks a lot rich Kid. This is highly re-awakening and reviving.

joel July 10, 2008 at 6:39 pm

Thank you for this timely success tips.you are doing more than i
expected.

osinubi July 11, 2008 at 8:45 am

Thanks for the mail and i will to know much about it

Adeleke Adegbite July 11, 2008 at 9:42 am

If carefully followed, One is 100% sure of success, but the major problem is that most of us don’t . May God help us AMEN!

abiodun July 12, 2008 at 2:10 pm

It really help rich kid, in fact I appreciate this motivation article by Bob and your own comment of the problem one face but should not be allow to make one quit siting your friend whom you started together but quit on the way. You set an example for one to follow. thanks

philips July 12, 2008 at 9:49 pm

good thought for the weak and the strong. life is short and full of complaints and stress but almost 80% of Nigerians are going through these diffcults
well is not easy but we should keep tryin.
as for me i really want to quit internet marketing or whatever because is not working at present butwith this i will try hard to discover more to profit. Thanks

Kingsley Chukwu July 13, 2008 at 10:17 am

It is more and more complicated by the day, maybe because I don’t understand the basics. When is this one on one mentoring kicking off?

Pat Ademoroti July 14, 2008 at 11:47 pm

Hi Lateef, I enjoyed your comments below the 16 rules. These are awesome fundamental rules of life we all need to aware of, but we often fail to keep them. Thanks for bringing such profound truths to our attention. You are blessed. I confess that I almost gave in to all the fraustrations of Internet marketing in Nigeria. Your comments really opened my eyes and I promise to continue to hang in there despite all the “No Power”, epilectic internet connections, fuel scarcity etc etc to mention just a few. NIGERIA ko ni baje O. Shallom. Pat.

olumide July 16, 2008 at 8:55 am

wow. you have just spoken to me. comfort zone, laziness to start, quitting before even starting at the least instance, finding excuses for not starting and so on. thanks rich kid for letting me understand myself better. i shall endeavour to henceforth put in that extra to enable me get there. god continue to bless us all, amen

Oladekojo Michael July 18, 2008 at 4:12 pm

i really love these points, they are great. THANKS RICH KID.

Taju Oyeleye July 23, 2008 at 4:19 pm

The 16 rules of Bob Partson and the 4 additios of the Rich Kid are the tonics needed to energise us , the weaklings . We are taking them in annd we are following .Thanks for all the efforts . Wewill arrive.

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